Measuring ROI: Is Your Communication Strategy Outmoded?
June 24, 2011
Anita Harris
Anita M. Harris is president of the Harris Communications Group, a public relations and marketing communications firm in Cambridge, MA.
HarrisCom Presents: “Branding for Biz” Dec. 9, 2010-Free!
December 6, 2010
The Harris Communications Group is pleased to present:
Branding for Startups and Emerging Companies: What, How, and Why for Busy Entrepreneurs.
A nuts and bolts workshop with Julianne Zimmerman, strategic consultant.
Moderated by Anita Harris, President, Harris Communications Group, and hosted by the Cambridge Innovation Center.
4 pm Thursday, December 9
Cambridge Innovation Center
1 Broadway 4th floor, Kendall Square, Cambridge, MA
Followed by networking at the Venture Cafe
The first in a series of workshop/seminars sponsored by the Harris Communications Group at the Cambridge Innovation Center
RSVP http://brandingforbusiness-harriscom.eventbrite.com/
Pre-registrants attending the workshop will be entered in a drawing to receive a complimentary hour of consulting with Julianne Zimmerman or Anita Harris.
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Julianne Zimmerman provides high-value strategic guidance to entrepreneurs and executives of small and early-stage organizations. She is an accomplished veteran of boutique and startup companies, with more than 20 years’ experience in technical, strategic, and communications leadership roles,www.juliannezimmerman.com or www.linkedin.com/in/juliannezimmerman .
Anita Harris, president of the Harris Communications Group, is an award-winning strategic communications consultant specializing in marketing communications, media relations and social media for emerging and established companies. www.harriscom.com.
Cambridge Innovation Center (CIC) is the largest flexible office facility for growing technology and life sciences companies in the Greater Boston area.
The Venture Café, currently in its alpha stage, is in session each Thursday from 3-8pm. The cafe is a resource for the Boston entrepreneurial and innovation communities with the mission of creating fresh and useful conversations. As the Venture Cafe prepares to enter its permanent home in Kendall Square, the founders project that the marriage of innovation and creativity with a European-style cafe space will facilitate collaboration and build a greater sense of community in Kendall Square. www.venturecafe.net. Information: Carrie Stalder, Founding Manager for The Venture Café, 617-329-1324, carrie@venturecafe.net
Paying for PR in shifting media landscape
October 28, 2010
Explaining how agencies charge for media outreach is always an interesting challenge. Most work on retainer (receiving a monthly fee in return for promised services). Some operate on a project basis, or charge an hourly fee. The other day, someone wrote in to Harvard-Startups, a list-serve to which I subscribe, asking if some public relations firms work on a “results” basis–that is, get paid only for coverage they obtain, not just hours.
I was impressed with a response from Sylvia Scott, who has worked in public relations and is now Creator & Director of Realizing A Vision Conference, Girl’s CEO Connection. She said it would be fine for me to share it, so here goes:
By “hours” do you mean paid by the hour? Most good ones are not paid on an hourly basis as the norm may be a specific number of hours devoted to you per month and the fee is determined by many variables.
Paid by results –well let’s see-an article in the New York Times may be valued at $10,000 for some companies. For others it may be more- if your PR firm gets you on Larry King vs. say GMA how would you differentiate. I got a client on Fox Morning show in San Diego-now
what would be the difference in fee from San Diego and say Chicago or Dallas? AND if you get editorial in the Tulsa World that is picked up by AP and then the article or or let’s say you get a call to be interviewed by the New York Times how do you pay for that?
Some results may take 3 months and then others 6 months-also, if the pitches are going on and accepted yet there is another scandal in the White House like it happened with Bill Clinton and the scheduled interview or placement is moved or forgotten-which is not the fault of the PR firm-are you going to not pay them for their work?
I know I did not answer you directly-just wanted you to see that “results” may not always be the same and some times one result leads to another even though no extra hours were put into place.
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I chimed in that the Public Relations Society of America Code of Ethics frowns on promising results that can’t be guaranteed, so most PR consultants won’t work with clients on a straight contingency basis. Because it can take three-to-six months to build relationships with reporters on clients’ behalf, I prefer to work on retainer. But I have occasionally worked on a project basis–charging a minimum fee to cover time and effort with a bonus for major media “hits”.
Media relations is a tricky business–especially in today’s shifting media landscape. If you’re hiring, I’d advise paying more attention to a PR consultant’s track record than to promises, plan on a six month minimum and, for that period, at least, keep the faith.
—Anita M. Harris
Anita M. Harris is President of the Harris Communications Group of Cambridge, MA.
The New York Times doesn’t need me to provide free advertising (I hope!) –but I found today’s business section fabulous for anyone interested in social media and media relations and thought I’d share some of the wealth.
First–David Carr, in The Zeal of a Convert to Twitter writes about how long-form magazine journalist, Buzz Bissinger, the author of “Friday Night Lights,” got hooked on twitter…
Then, there are Noam Cohen’s piece on Wiki Leaks: A Renegade Site, Now Working With the News Media
and Claire Cain Miller and Ashlee Vance on Bing and Google in a Race for Features .
Robert Cyran opines on how the growing popularity of the Ipad could present problems for many tech industries in iPad shift may wreak havoc on parts of tech sector…
and Jenna Wortham describes “tumbler,” a blogging platform that sounds like a cross of Facebook, Twitter, and WordPress, and which, supposedly, many media companies are starting to use to promote themselves. Media Companies Try Getting Social With Tumblr .
There are also articles on the UAR’s attempt to block blackberry messaging unless BB allows government monitoring, there, and Clarie Miller’s piece, New Site Aims to Connect Reporters and Publicists , which describes NewsBasis, a site on which journalists can get queries to potential sources, which launched today.
Founded by Darryl Siry, a freelance writer for Wired and a marketing executive, the new site sounds much like Peter Shankman’s Help a Reporter Out, (AKA HARO) in that it allows journalists to post questions or search for sources– asking questions anonymously to avoid tipping off competitors.
Speaking as former journalist, I can’t imagine giving away ideas, even anonymously–tho fishing in public is certainly easier than digging for sources.
Evidently, on NewsBasis, sources can also add a footnote to articles across the Web, so when reporters are doing research using their Web browser, a tab will appear indicating that a NewsBasis source has offered a different point of view or corrected a fact.
I hope this wasn’t too much information for one shot…but, hey, it’s the information age, we’re talking about here. I’ll be interested in seeing how all of this works out.
Anita M. Harris
Anita M. Harris is president of the Harris Communications Group, a marketing communications, media relations and social media firm in Cambridge, MA.
I’m very
pleased to announce that the Harris Communications Group is now located at 1 Broadway, on the 14th floor of the esteemed Cambridge Innovation Center.
The CIC, founded in 1999, offers shared or dedicated space to some 250 startups and emerging companies–in an atmosphere of co-operation and positive energy. (Those are my words, not the CIC’s!)
My first day at the CIC, I met at least 10 people; now two weeks in, I’ve attended three “VC Cafes,” which are social events, open to CIC members and the public, at which venture capitalists are available, by appointment, to discuss funding opportunities. 
I’ve also met Internet entrepreneur Costas Boussios; clinical trial designer Candida Fratazzi, MD , president of Boston Biotech Clinical Research; CIC founder Tim Rowe , and a gentleman from another CIC floor whose name I did not catch but who advised me, in the 14th floor snack area, to stay away from the yogurt because it has high sugar content–then indulged in some, himself.
On Thursday, I was invited to speak about blogging at a May meeting sponsored by the CIC Women Innovators Network (WIN), which will be open to everyone at the CIC.
I’m about to head over now; can’t wait to see what the new week will bring!
—–Anita M. Harris
HarrisCom blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish the New Cambridge Observer and Ithaca Diaries blogs.



