I’m hard at work on Ithaca Diaries–a book, vook, and/or nook about college in the 1960s.I’m debating whether to go via the traditional publishing route (agent, publisher, an advance that will amount to about 2 cents an hour,  low royalties, do-it-yourself marketing, wait a year for it to come out)–or self-publish–which carries its own travails.

I’m interested to see that Amazon.com  is now offering self-published authors 75 percent of royalties on ebooks–compared with the measly 5 per cent I received for my first book, Broken Patterns–which came out in 1995 and for which I’m still paying back the $2000 advance. ( BTW–it’s now selling for 9 cents a copy on Amazon–plus postage; I now have the rights and will plan to offer a new edition later this year).

 I also note that Kindles are now being sold at Target for $279… though you can buy quite a few “real books” for that price,  pass them along to others,  and not worry that they’ll become useless as technology changes. 

Today’s Wall Street Journal   does a terrific job of exploring the ins and outs of self-publishing–and includes links to other excellent information.  

According to  Goffrey A. Fowler  and  Jeffrey A. Tractenberg:

 Much as blogs have bitten into the news business and YouTube has challenged television, digital self-publishing is creating a powerful new niche in books that’s threatening the traditional industry. Once derided as “vanity” titles by the publishing establishment, self-published books suddenly are able to thrive by circumventing the establishment. 

Here’s a link to the article:    Vanity Press Goes Digital 

–Anita M. Harris
HarrisCom Blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish the New Cambridge Observer and Ithaca Diaries blogs.

A colleague asked me the other day if I think the field of media relations —in which public relations practitioners promote stories about their clients to the press—is  dead.  I don’t.  I believe it’s better now than it ever was.

It’s true that with the rise of Internet news, there are fewer traditional media outlets than in the past, and individual outlets are shrinking.There’s a smaller “news hole, “and, with social media responsibilities added to their reporting jobs, journalists are eeven busier now than  than they used to be.  

This means that  it’s increasingly difficult to get reporters’ attention–so that for media relations practitioners,  personal relationships and well-honed story ideas are key.

Still, just about every newspapers has an online presence, a 24-hour news cycle, bloggers, and links of its own—providing plenty of opportunity for companies and organizations to present news items that might, in pre-Internet days, have been overlooked.

Paid wire services—which I once avoided because reporters rarely picked up stories, there—now make press releases available online for  further dissemination by organizations, companies, trade media, bloggers, and twitterers—thus giving company news a presence all over the Web (and world).

Of course, media relations practice is  rapidly becoming ”social media relations”: journalists are increasingly  reporting stories and finding ideas based on information from blogs, twitter, facebook and the like—and social media campaigns sometimes become traditional print stories in themselves.

 In March, USA Today covered a Chevrolet tactic in which people filmed and shared, via smartphones,  their experiences driving cross-country (in Chevrolets, of course)  to an auto show.  (http://content.usatoday.com/communities/technologylive/post/2010/03/ford-gm/1     That tactic obviously worked big time: here I am, publicizing the article, Chevrolet, the trade show and USA Today, on my blog.

Whatever tactics you choose, it’s important to know your audience, provide accurate, well-written information –and maximize potential– through blogs, articles, white papers, links and SEO (search engine optimization). And don’t forget the possibilities using audio, visual, and other exciting new means.

I’m biased, but as far as I’m concerned, media relations is not just changing: it’s alive and well–and thriving.

These days, it’s no problem if that newspaper you slaved to get your client into gets used to wrap someone’s fish.

While the fast-changing Internet allows access to developments as they happen,  it also heightens our ability to store, search and share.  This means that (for better or worse) the information you put out stays out:  there’s no longer such a thing as yesterday’s news.

–Anita M. Harris
Anita M. Harris is the president of the Harris Communications Group, an award-winning public relations firm specializing in media relations, Internet content and social media. HarrisCom is based in Cambridge, MA.

A kazoo that records the air composition  in your lungs? Pill bottle caps that tell your doctor if you’ve take your medication?  A headband that measures how well you sleep? A gadget that relays your blood sugar  level to your doctor’s office—through your Smart Phone? Those are just a few of the new devices in the growing field of “local health monitoring” —through  which people can keep track of their own health conditions without setting foot in a hospital or doctor’s office.

Those gadgets—and others—were described at a recent panel discussion sponsored by the Medical Development Group, a Boston area organization for individuals involved  in medical technologies.

Frank McGillin, Vice President of Global Marketing for Philips Healthcare, which markets a variety of home monitoring devices, emphasized the importance these devices in light of growing health care costs.

He cited government statistics showing that  health care current accounts for 17.6 percent of the  gross domestic product in the US, and that by 2050, half of the population in the developed world will be chronically ill—making traditional medical care  fiscally overwhelming. 

Monitoring devices and telemedicine are already used for coaching patients remotely–and monitoring may also soon be available to determine measuring cancer patients’ readiness for—and the effectiveness of—chemotherapy—from home.

Ben Rubin, Co-Founder and Chief Technology officer of Zeo, in Newton, MA, described a headset and device that monitor an individual’s REM sleep and factors influencing sleep patterns.  Knowing how well you sleep is important because sleep is closely tied to health conditions like obesity, depression, diabetes and the like, Rubin said. “If you measure it, you can manage it.” 

The devices, which cost $250,  connect to  an Internet site. For an additional $100, ZEO provides email advice coaching to help individuals improve their “sleep hygiene.” 

 I’ve since learned of a Smart Phone application designed to promote better sleep:  using the Ap, you put your phone under your pillow to measure your movement (and restlessness) during sleep.

David Rose, Chief Executive officer of Vitality, Inc., in Cambridge, MA—explained that the above-mentioned pill bottle “glo-caps” can “ sense”  when a patient takes a medication, and, via a wireless Internet connection, show health care professionals whether reminder calls should be made. The caps illuminate, play a melody, and even ring a home phone to remind patients to take their pills.  The caps can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. 

Glo-Caps are not currently available for purchase by individuals, but they are being used by patients enrolled in programs sponsored by certain health insurers and pharmacies.

Rose, who teaches at the Massachusetts Institute of Technology, previously founded and ran Ambient Devices, where he pioneered embedding monitoring devices in everyday objects such as:   umbrellas that can sense if it is going to rain; bathroom scales showing trend lines for weight-loss or gain; objects that measure air quality; a spirometer “kazoo” that measures the chemistry of air expelled from the lungs, and a telephone that uses an individual’s vocal qualities to measure depression. 

Devorah Klein, PhD, a principal at Continuum, in Newton, MA, designs and studies the effectiveness of self-monitoring and other devices. 

 An expert in patient adherence to therapy regimes for diabetes, asthma, arthritis, multiple sclerosis and erectile dysfunction, she described the importance of understanding how users interact with devices. Simple designs are key because “many patients are not all that interested” in devices— learning how  to use them, or how they work.

Panelists also described use of  Internet tools such as Google to measure flu trends; Healthmedia, through which Johnson & Johnson provides digital coaching for managing stress and chronic disease, Philips Direct, which provides live coaching over email, and various “calorie and other body monitors through which individuals can receive online coaching through gyms

David Barash, MD, president of Concord Healthcare Strategies and the panel moderator, pointed out that local monitoring devices are growing in popularity in sync with an aging population, increasing chronic disease, and new Internet technologies. 

According to a recent review by my client, Scientia Advisors, remote home monitoring, with a market size of 1.8B in 2007,  is growing at a combined annual growth rate of 15% per year–which makes remote monitoring  the fastest growing segment in a home health industry projected to reach $200B by 2012.

However, Barash said,  business models for many remote or local  monitoring products are, as yet, unproved.

One problem  is that, in the absence of adequate clinical trials, insurance reimbursement is limited, which makes doctors reluctant to adopt remote monitoring, Scientia found.

There are also questions about how doctors will be able to handle potentially huge quantities of data, potential liability issues,  Barash said, and  about the usefulness of  data from a myriad of individual monitors—when so many health conditions are interconnected. 

 “It’s very important for companies to ask, ‘Do people want this device? Will they use it?’” Barash said.

After the meeting, I mentioned to an  MDG board member that I don’t want all of this surveillance. “I’m just not that interested in my bodily functions,” I said.
“Just wait ten years,” she assured me.  “You will be.”

—Anita M. Harris

Anita M. Harris is the founder and president of the Harris Communications Group, a public relations firm in Cambridge, MA.  HarrisCom publishes the HarrisCom Blog and New Cambridge Observer

All rights reserved; please email us at info at harriscom.com for permission to use or reprint this material. Thanks!  

I’m very pleased to announce that the Harris Communications Group is now located at 1 Broadway, on the 14th floor of the esteemed Cambridge Innovation Center.

The CIC, founded in 1999, offers shared or dedicated space to some 250 startups and emerging companies–in an atmosphere of co-operation and positive energy. (Those are my words, not the CIC’s!)

My first day at the CIC, I met at least 10 people; now two weeks in, I’ve attended three “VC Cafes,” which are social events, open to CIC members and the public, at which venture capitalists are available, by appointment, to discuss funding opportunities. 

VC Cafe 4-15-10

I’ve also met Internet entrepreneur Costas Boussios; clinical trial designer Candida Fratazzi, MD , president of Boston Biotech Clinical Research; CIC founder Tim   Rowe ,  and a gentleman from another CIC floor whose name I did not catch but who advised me, in the 14th floor snack area, to stay away from the yogurt because it has high sugar content–then indulged in some,  himself.

14th floor snack area

 

Brenda Steinberg and Candida Fratazzi, of the CIC Women Innovators Network

On Thursday, I was invited to speak about blogging at a May meeting sponsored by the CIC Women Innovators Network (WIN), which will be open to everyone at the CIC.

Nicole, the concierge, whose last name I need to get.

I’m about to head over  now; can’t wait to see what the new week will bring!  

—–Anita M. Harris
 

 

 

HarrisCom blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish the New Cambridge Observer and Ithaca Diaries blogs.

Just responded to a PR person’s rant about being asked to give free advice–and her resentment of people who want to ”pick her brain.”

I’m not crazy about being asked to work for free…but certainly there are ways to say “no.”   Such as… I wish I could, but I’m not in a position to work for free; or “I’m swamped”  or “I’m off the clock, just now.”

My colleague Ted responds to just about anyone who asks for help; as he says,   ”We’re in business to make friends.” 

  Having spent too much time out of work, I know how much it means to have someone offer a helping hand–and will respond, when I can, to almost anyone who is looking for a job.

Likewise–I try to find time to help students or recent grads who need a little career guidance or connections to people who can help provide insight or work.

You never know where things will lead.

 Just last night, someone to whom I’d given a bit of free advice recommended me for a consulting gig with an entrepreneur.

On Monday, I’ll be having a phone conversation with the entrepreneur, even though he told me up front he doesn’t think he can afford me and doesn’t want to waste my time.  But  I’m  interested learning about  his startup and if I can’t afford to take on the work,  I might know someone who can.   I do believe that “what goes around comes around”.

Still,   I have to admit that after being asked too often to explain  social media and its uses, I’m a bit fed up.  So I’ve decided to post some blogs that will allow me to both beg off such inquiries and publicize my  knowledge and skills. 

 And who knows? Maybe this post–which has offered some ideas (I hope!) for free – will help to do the same!

—Anita M. Harris

HarrisCom Blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer and Ithaca Diaries blogs.

Much enjoyed hearing members of the Boston health care press  admit (boast?) that they have almost zero use for social media.

Speaking on a panel at last week’s meeting of the Publicity Club of the New England,   journalists from the  Boston Business Journal (BBJ), Dow Jones Newswires, the Boston Herald and WBZ-TV) said they don’t “get”  Twitter--don’t have time for it, and can’t  see why anyone would want to use  it.

Jon Kamp, who covers medical technology and energy for Dow Jones said, “I’m 35 going on 100. I don’t get it; I don’t know what to do with it. When I’m 100, I hope I’ll be saying the same thing.”

Brad Perriello, executive editor  the year-old MassDevice.com,  an online business journal covering the device industry,  said he mainly posts  news feeds to attract readers to the publication’s Web site.

Ryan McBride,  a correspondent for Xconomy, a national online publication with bureaus in Boston, Seattle and San Diego,  said he follows certain industry leaders on Twitter but rarely contributes, himself.

Several said they have linked-in accounts that they barely use and and none use Facebook professionally.

” Facebook is to show people pictures of my kid,” Kamp said.

McBride described Linked-in as “an online Rolodex that’s full of people I don’t talk to much. Facebook is friends and family and all the people in high school whom I didn’t know were my friends.”

Julie Donnelly of the BBJ can’t see the point of posting on Facebook.  “I’m not that interesting,” she said.

Debbie Kim of  WBZ-TV  said she doesn’t have time  and Christine McConville of the Herald, said that, as an investigative reporter, she doesn’t think it’s a good idea to make public the details of her life.  Plus,  “I can barely return my emails, get enough exercise, see my friends.   I certainly don’t have time for [Facebook].

She does, however, enjoy contributing to videos that appear online every three weeks or so.

The conversation was moderated by Michal Regunberg, vice president of Solomon McCown & Co,  a Boston public relations firm.  Regunberg’s questions focused on the ways in which cutbacks and other changes in the media are  affecting coverage.

All of the journalists agreed that the national debate over health reform has been the focus of their coverage in recent months (and that they’re tired of it).

All said they are working with less time, fewer resources and greater demands to produce more.  As a result, they have less time for research or feature writing.

McConville said she must write two stories  a day for the Herald. McBride covers two different beats for Xconomy. Donnelly writes for both the Boston Business Journal and Mass High Tech and is responsible for breaking stories on line as well as in print.   Debbie Kim, medical producer for WBZ-TV, must sometimes produce as many as four pieces in a single a day.

Kamp  mentioned that in the past, Dow Jones’ headquarters was relegated to offices in New Jersey but now shares the New York City newsroom of the Wall Street Journal–and that, in many newsrooms, there is tension over which stories should be posted online immediately and which should be  held for the print version of the paper.

All of the above means that anyone trying to get coverage faces huge competition for reporters attention and must provide information that is extremely clear and to the point, the journalists agreed.

The discussion  made me glad to be out of the pressure cooker journalism has increasingly become–but happy to see  a high level of competence, dedication and concern for truth in the Boston press corps.

——-Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer and Ithaca Diaries Blog.

On behalf of the Public Relations Society of America, Steve Morella of  Tekgroup, today gave a very useful Webinar on how to integrate social media and online newsrooms.

I was impressed with Steve’s knowledgeability and pleased to learn of several new sites for monitoring social media outreach and campaigns.

Among other topics, Steve emphasized the importance of:

  • Online newsrooms as  central headquarters for all materials–including not just press releases and contact information but also white papers, bios, articles, blogs, rss (real simple syndication)  capabilitt and feeds to social media  such as facebook,  twitter and linked in.
  • Search engine optimization not just in the writing of press releases, but also in posting them in online newsroom postings
  • Categorizing feeds by topic  (sales, financials, industry) and type
    ( news, features, video, audio, blogs)
  • Co-ordinating feeds with social media outlets such as Facebook, linked-in, twitter, u-tube and blogs–as well as bookmarking/commenting/referral/sharing sites, like http://delicious.com, http://www. stumbleupon.com,  and http://digg.com.
  • Including video, audio and hyperlinks, as well as links to stories, studies and the like, in order to create social media press releases with  “legs”  (my term, not his!)
  • Setting goals and measuring success of  social media outreach using  sites like https://bit.ly/ shorten, shares, and tracks hits on your links; http://technorati.com, which allows you to search for blogs based on keywords;   http://www.blogpulse.com, which analyzes daily trends in the blogosphere.  Http://trendistic.com/ measures twitter trends,  www.twitalizer.com  measures users tweets and retweets; and www.tweetstats.com allows you to see when and how often your tweets are read or retweeted, so that you can  post when you’re most likely to be read.

Obviously, Steve’s  social media tactic worked; here I am, a potential competitor–posting a blog about it! (He’s the director of Sales and Marketing for Tekgroup, a global firm offering online public relations services).  Here are urls to the presentation slides.

http://www.greenjobsdaily.com/HowToUseAnOnlineNewsroomToInteractWithSocialMedia.ppt

http://www.tekgroup.com/marketing/HowToUseAnOnlineNewsroomToInteractWithSocialMedia.pdf

–Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer.

My client, Scientia Advisors, says that diabetes care is undergoing a paradigm shift in which insulin is being prescribed earlier, for more conditions, in order to delay the onset of full-blown disease. In a study released today, the global management consulting firm finds that as more drugs go generic, companies offering newer, more expensive drugs will face resistance in markets most constrained by economics.

Harry Glorikian, Scientia Advisors’ managing partner, said: “While there are exciting developments in the non-insulin oral drug categories, the makers of these newer medications would be wise to stay attuned to how to best position their products—especially when marketing in emerging economies, which are extremely sensitive to costs.”

Scientia Advisors is a global management consulting firm specializing in growth strategies for major and emerging companies.

Glorikian said: “We expect that as more drugs become available in generic form, incretin mimetics (which increase insulin secretion)  and insulins will generate an increasing share of the revenues. Therapies with benefits beyond glucose management (such as delaying the onset of diabetes or treating co-morbid conditions) will be used earlier in treatment.  For a variety of reasons, “

The study outlines basic scientific facts about diabetes, diabetes markets  in different parts of the world, and mechanisms of action for various diabetes medications. 

 It predicts growth and revenue share for individual drugs and describes  the ways in which “players” and a changing treatment paradigm are affected by traditional, emerging and future drugs and technologies. The study also analyzes how alternative delivery methods (needle-free injection; intranasal, inhaled, dermal, buccal, rectal and new oral methods) will impact insulin usage.

The study, funded by Scientia itself, is based on extensive primary and secondary research and proprietary analytic methods.  It’s available for download from Scientia’s Web site at www.scientiaadv.com.

—Anita M. Harris
HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA.  We also publish New Cambridge Observer.

Vooks

October 2, 2009

I read with interest Motoko Rich’s September 30 2009 New York Times article on Vooks–a hybrid “literary” form  “mashing together text, Web and  video features. “ 

She describes publisher Simon and Schuster’s  release of fitness and diet and beauty books that include videos on how to perform exercises or make skin lotion. Also,  Anthony Zuicker’s novel “Level 26, Dark Origins, published on paper, as an e-book and in audio, with a Web component that allows readers to watch brief videos adding to the plot.   

The online comments–101  of them–range mainly from skeptical to negative.

 John in New York writes, “Should we still call them books?” 

Val in Baltimore suggests we’ll soon see “A nobel prize…in viterature!” 

Mary the Trainer from Texas writes that the best part of  ”reading a novel is creating the scenes in one’s mind based upon what the author has written.” 

 According to  R Weber   in Park Slope,  ”Publishers –– all corporate hacks these days, with quotas to meet, bearing little resemble to publishers of old who thrived some years, got by in lean years –– have so little imagination & entrepreneurial drive, that idiocies like this are the best they can come up with. The truism proves true once more, “Pay peanuts, get monkeys.”

And  from CJ Messinger in California:  “The New York Times may be comfortable introducing this kind of technology to readers since print media is in decline. I for one am not yet ready to kiss books goodbye.”

I scrolled through pages of comments  in hopes of weighing in–but found that the comment box had closed. 

What I would have said is that as an author, former radio and television producer, photographer, and musician,  I’m thrilled and energized by the prospect of being able to merge media in order to give readers/viewers a fuller experience than is available through any single medium on its own.

 In research Ithaca Diaries,  a book (or something) based on journals I kept in college in the late 1960s, I was delighted to be able to check my fading memories using video, photos and news accounts  I  readily found on line.  I’ve been struggling to pull my  journal entries, letters, photographs and drawings into a linear form–but now it will be possible to include video of the Doors from 1969, Bob Dylan’s 1969 concert on the Isle of Wight; old news footage of the Chicago and Democratic News Conventions, maybe even the shootings at Kent State.   Maybe I can even read from the diary entries, aloud–and share tapes of  my old professors and friends.

Now all I need to do is figure out how to do this and  how to find the time, what it will cost–and whether–and how–it will sell.

I’d welcome YOUR comments.

—Anita Harris

HarrisComblog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer

At the September  meeting of the Cambridge Search Engine Optimization Meetup Group Chris Baggot of  Compendium Blogware, advised a tech savvy group of 72 that key words and multiple pages are crucial to winning high blog rankings on search engines like Google and Bing.  

Group members interrupted Baggot  numerous times with questions. (They didn’t want to believe that Compendium’s platform, which focuses on providing many pages, each with its own keywords, could work better than WordPress). But Baggot held his own. 

Key takeaways:

  • Eighty  percent of activity on the Web is search–by people who are looking for solutions to particular problems– using keywords.
  • Bing, and, now, Google, are increasingly using content, as opposed to links, in ranking the importance of particular posts. 
  • Domain names don’t matter: blog titles, and keywords do
  • Have as many focused blog pages as possible–hundreds, if you can, each with its own main keyword
  • For consultants: tell stories of problems you have solved
  • Search engines “like” frequency and fresh pages; write short but often
  • Blogs should be 100-150words; if you have to more say, write another post
  • Include a call to action–give people a way to go forward: have an offer; ask them to sign up for something

Ohmygosh I’m over 150  words!

Here’s my call to action:  Contact me  at harriscom@harriscom.com if you need communications strategy,   media outreach, Web structure and content, a WordPress blog or writing for any medium about almost anything.

–Anita M. Harris

Harriscomblog  is a publication of the Harris Communications Group of Cambridge, MA.   We also publish the New Cambridge Observer. Copyright:  anita m. harris, 2009

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