Just responded to a PR person’s rant about being asked to give free advice–and her resentment of people who want to ”pick her brain.”

I’m not crazy about being asked to work for free…but certainly there are ways to say “no.”   Such as… I wish I could, but I’m not in a position to work for free; or “I’m swamped”  or “I’m off the clock, just now.”

My colleague Ted responds to just about anyone who asks for help; as he says,   ”We’re in business to make friends.” 

  Having spent too much time out of work, I know how much it means to have someone offer a helping hand–and will respond, when I can, to almost anyone who is looking for a job.

Likewise–I try to find time to help students or recent grads who need a little career guidance or connections to people who can help provide insight or work.

You never know where things will lead.

 Just last night, someone to whom I’d given a bit of free advice recommended me for a consulting gig with an entrepreneur.

On Monday, I’ll be having a phone conversation with the entrepreneur, even though he told me up front he doesn’t think he can afford me and doesn’t want to waste my time.  But  I’m  interested learning about  his startup and if I can’t afford to take on the work,  I might know someone who can.   I do believe that “what goes around comes around”.

Still,   I have to admit that after being asked too often to explain  social media and its uses, I’m a bit fed up.  So I’ve decided to post some blogs that will allow me to both beg off such inquiries and publicize my  knowledge and skills. 

 And who knows? Maybe this post–which has offered some ideas (I hope!) for free – will help to do the same!

—Anita M. Harris

HarrisCom Blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer and Ithaca Diaries blogs.

I’m on the team for this event; I hope you can make it! Anita

 

 
   
All are welcome to attend the Combined Jewish PhilanthropiesHealthcare Innovations Team Spring Networking Breakfast

Meet the VCs: Venture Capital Outlook on Healthcare
Featuring Mark Levin of Third Rock Ventures and Darren Black of SV Life Sciences

Thursday, March 11
7:15 – 9:30 a.m.
Networking 7:15 a.m. | Program 8:00 a.m.

British Consulate, One Broadway, Cambridge

$18 in advance | $25 at the door

Register Now!

Breakfast will be served and dietary laws will be observed. Attendees must bring a photo ID.

Parking is available at One Broadway ($13 for three hours or less). Additional parking is available on Main Street and at the Boston Marriott Cambridge, which at Two Cambridge Center, 50 Broadway. Access is also available via the MBTA Red Line at the Kendall/MIT station.

For more information, please contact Kendra at kendrac@cjp.org or 617-457-8781.

  Mark Levin is an industry visionary with more than 35 years of experience in building and operating leading biotech companies. Mark co-founded Third Rock Ventures in 2007 and focuses on the formation, development and business strategy of their portfolio companies, and actively identifies and evaluates new investments. He also assumes active leadership roles in Third Rock Venture portfolio companies, functioning as CEO for the first 12-18 months after their launch. Mark was co-founder of Mayfield Fund’s life sciences effort, where he was also the founding CEO of Turalik, Cell Genesys/Abgenix, Focal, Stem Cells and Millennium Pharmaceuticals. He served as CEO of Millennium Pharmaceuticals for 12 years. He is a member of the National Academy of Engineering, and a founder of UpStart, a non-profit organization that develops young adults into entrepreneurs. Earlier in his career, Mark was a scientist at Lilly and Genentech.
  Darren Black joined SV Life Sciences in 2003, became a Partner in 2008 and is focused on healthcare service, pharmaceutical service and healthcare technology investments. Darren currently serves on the boards of Ricerca, Vitalize Consulting Solutions, CRI Worldwide, CR and Spectrum Professional Services, and also holds several active board observer roles. He co-chairs the CJP Commission on Caring and Social Justice. Prior to joining SV Life Sciences, Darren was co-founder and president of two companies: ClinCare, a site management organization and PharmStar (sold to United BioSource Corporation), a central nervous system education services company. Earlier, he was a healthcare consultant for Accenture, assisting managed care and provider-based clients on strategy formulation and implementation.


CJP’s Healthcare Innovations Team (HIT)
enhances connections between professionals working on the business side of healthcare and life sciences by extending partnerships developed in the workplace to the Jewish community. HIT gathers members from biotechnology, pharmaceutical, medical device, information technology and other healthcare organizations, as well as law and finance firms who want to connect and support Jewish culture and values.

     

In case of bad weather, please call 617-457-8888 or visit www.cjp.org for event updates.

Bradley M. Bloom
Chair, Board of Directors
 
Barry Shrage
President
 
Myra H. Kraft
Jonathan M. Sandler

Chairs, 2010 Annual Campaign Stephen D. Lebovitz
Chair, Committee on Development
 
Zamira Korff
Vice President, Development

David J. Dykeman, J.D.
Ilonna J. Rimm, M.D., Ph.D.

Chairs, Healthcare Innovations Team

Nathan S. Birnbaum, D.D.S.,
C.A.G.S. (Prosth.)

Chair, Health Professions Team

Carolyn Langer Lilly, M.D., M.P.H.
Chair, Health Professions Campaign

Honorary Committee Members
Claudia Gilman, J.D.
Elazer Edelman, M.D., Ph.D.
Elkan Gamzu, Ph.D.
Irving Fox, M.D.
Jonathan Fleming
Julia Greenstein, Ph.D.
Lee R. Brettman, M.D.
Matthew L. Sherman, M.D.
Neal Farber, Ph.D.
Paul Bleicher, M.D., Ph.D.
Roberta N. Clarke, M.B.A., D.B.A

HIT Committee Members
Aaron Schwartz
Alan Kaul
Allan Weeks, J.D.
Alison J. Osattin, M.P.H.
Anita Harris
Carolyn Fuchs
Carolyn Langer Lilly, M.D., M.P.H.
Carolyn Morrill
Dan Davis
Dan Landmann, M.D.
Daniel Katzman
Daniel Rabinowitz
David Barone
David Diamond
David Kaufman
Elliot Rothman
Gayle Squires
Gil Brodsky, M.D.
Hadar Sharfi
Jason Skolnick
John Gitelman
John Norris, J.D.
Jonathan M. Niloff, M.D.
Karen Harr Lamkin, J.D.
Martha L. Rothman
Matthew Kleiman
Michael A. Grossman
Michael Kaiser
Michael D. Miller, M.D.
Norman Priebatsch
Rebecca Ashkenazy, M.D.
Rich Miller
Robin Blatt
Robin Sutherland
Shai Schubert, Ph.D.
Tanya Shnaydman

The fee for attending this event reflects the cost of goods and services provided and is not tax-deductible. Any donations above and beyond the fee are tax-deductible to the extent allowed by law.

CJP welcomes and encourages the participation of interfaith families and significant others in all its activities.

   

For more information, contact 
Combined Jewish Philanthropies
126 High Street, Boston, MA 02110
617-457-8500
http://www.cjp.org/

HarriscomBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer and Ithaca Diaries Blog.

My client Scientia Advisors has released a fascinating new review on healthcare opportunities in China.

 Based on primary and secondary research including interviews, third-party reports and several trips to Asia, Scientia foresees exponential growth in diagnostics and major opportunities in medical devices and healthcare information technology (HIT). 

However, Scientia cautions that to succeed in the Chinese marketplace, companies must understand the changing Chinese health care system  and how government reforms will impact growth.

“In recent years, the Chinese government has sought to expand access to care and cut costs,” said Harry Glorikian, managing partner of  Scientia Advisors.

Reforms will increase funding for public hospitals, decentralized care, infrastructure development and public medical insurance, according to the Scientia industry review.  At the same time, the government will tighten the management and oversight of medical institutions, health insurers, pharmaceutical companies and retailers, and will more closely monitor the safety of water, food and the workplace.

“These changes, along with increasing incidence of diabetes, heart disease and various infectious diseases,  are opening opportunities for point-of-care, molecular diagnostics, food and water testing, and HIT in China,” Glorikian said. “But new regulations will lead to lower prices for certain products.”

The review highlights expected double-digit  growth in diagnostics–especially molecular and point-of-care; 25 per cent growth in health information technology; and 20 per cent growth in patient-monitoring equipment and other devices–given that 75 per cent of  medical equipment in China is at least  20 years old.

The review is available for download at www.scientiaadv.com–or contact me for more information!
–Anita Harris

HarrisCom blog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer

Much enjoyed hearing members of the Boston health care press  admit (boast?) that they have almost zero use for social media.

Speaking on a panel at last week’s meeting of the Publicity Club of the New England,   journalists from the  Boston Business Journal (BBJ), Dow Jones Newswires, the Boston Herald and WBZ-TV) said they don’t “get”  Twitter--don’t have time for it, and can’t  see why anyone would want to use  it.

Jon Kamp, who covers medical technology and energy for Dow Jones said, “I’m 35 going on 100. I don’t get it; I don’t know what to do with it. When I’m 100, I hope I’ll be saying the same thing.”

Brad Perriello, executive editor  the year-old MassDevice.com,  an online business journal covering the device industry,  said he mainly posts  news feeds to attract readers to the publication’s Web site.

Ryan McBride,  a correspondent for Xconomy, a national online publication with bureaus in Boston, Seattle and San Diego,  said he follows certain industry leaders on Twitter but rarely contributes, himself.

Several said they have linked-in accounts that they barely use and and none use Facebook professionally.

” Facebook is to show people pictures of my kid,” Kamp said.

McBride described Linked-in as “an online Rolodex that’s full of people I don’t talk to much. Facebook is friends and family and all the people in high school whom I didn’t know were my friends.”

Julie Donnelly of the BBJ can’t see the point of posting on Facebook.  “I’m not that interesting,” she said.

Debbie Kim of  WBZ-TV  said she doesn’t have time  and Christine McConville of the Herald, said that, as an investigative reporter, she doesn’t think it’s a good idea to make public the details of her life.  Plus,  “I can barely return my emails, get enough exercise, see my friends.   I certainly don’t have time for [Facebook].

She does, however, enjoy contributing to videos that appear online every three weeks or so.

The conversation was moderated by Michal Regunberg, vice president of Solomon McCown & Co,  a Boston public relations firm.  Regunberg’s questions focused on the ways in which cutbacks and other changes in the media are  affecting coverage.

All of the journalists agreed that the national debate over health reform has been the focus of their coverage in recent months (and that they’re tired of it).

All said they are working with less time, fewer resources and greater demands to produce more.  As a result, they have less time for research or feature writing.

McConville said she must write two stories  a day for the Herald. McBride covers two different beats for Xconomy. Donnelly writes for both the Boston Business Journal and Mass High Tech and is responsible for breaking stories on line as well as in print.   Debbie Kim, medical producer for WBZ-TV, must sometimes produce as many as four pieces in a single a day.

Kamp  mentioned that in the past, Dow Jones’ headquarters was relegated to offices in New Jersey but now shares the New York City newsroom of the Wall Street Journal–and that, in many newsrooms, there is tension over which stories should be posted online immediately and which should be  held for the print version of the paper.

All of the above means that anyone trying to get coverage faces huge competition for reporters attention and must provide information that is extremely clear and to the point, the journalists agreed.

The discussion  made me glad to be out of the pressure cooker journalism has increasingly become–but happy to see  a high level of competence, dedication and concern for truth in the Boston press corps.

——-Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer and Ithaca Diaries Blog.

On behalf of the Public Relations Society of America, Steve Morella of  Tekgroup, today gave a very useful Webinar on how to integrate social media and online newsrooms.

I was impressed with Steve’s knowledgeability and pleased to learn of several new sites for monitoring social media outreach and campaigns.

Among other topics, Steve emphasized the importance of:

  • Online newsrooms as  central headquarters for all materials–including not just press releases and contact information but also white papers, bios, articles, blogs, rss (real simple syndication)  capabilitt and feeds to social media  such as facebook,  twitter and linked in.
  • Search engine optimization not just in the writing of press releases, but also in posting them in online newsroom postings
  • Categorizing feeds by topic  (sales, financials, industry) and type
    ( news, features, video, audio, blogs)
  • Co-ordinating feeds with social media outlets such as Facebook, linked-in, twitter, u-tube and blogs–as well as bookmarking/commenting/referral/sharing sites, like http://delicious.com, http://www. stumbleupon.com,  and http://digg.com.
  • Including video, audio and hyperlinks, as well as links to stories, studies and the like, in order to create social media press releases with  “legs”  (my term, not his!)
  • Setting goals and measuring success of  social media outreach using  sites like https://bit.ly/ shorten, shares, and tracks hits on your links; http://technorati.com, which allows you to search for blogs based on keywords;   http://www.blogpulse.com, which analyzes daily trends in the blogosphere.  Http://trendistic.com/ measures twitter trends,  www.twitalizer.com  measures users tweets and retweets; and www.tweetstats.com allows you to see when and how often your tweets are read or retweeted, so that you can  post when you’re most likely to be read.

Obviously, Steve’s  social media tactic worked; here I am, a potential competitor–posting a blog about it! (He’s the director of Sales and Marketing for Tekgroup, a global firm offering online public relations services).  Here are urls to the presentation slides.

http://www.greenjobsdaily.com/HowToUseAnOnlineNewsroomToInteractWithSocialMedia.ppt

http://www.tekgroup.com/marketing/HowToUseAnOnlineNewsroomToInteractWithSocialMedia.pdf

–Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer.

This week at the annual Scientific Sessions of the American Heart Association (AHA) ,  the renowned Framingham Heart Study released the alarming findings that one in eight males and one in 24 females in the US who reach the age of 40 are likely to die of sudden cardiac arrest (SCA).

 According to the AHA, 12 M Americans are at risk of SCA–and every  year, some 350  thousand US  individuals die of SCA, making SCA one of this nation’s leading killers.

But—there is hope. Also at the AHA, a Japanese research team released clinical trial results reaffirming that a non-invasive treadmill test developed by Cambridge Heart, Inc.,  of Tewksbury MA, can effectively predict the risk of sudden cardiac arrest for many cardiac patients—and can quite accurately which patients are NOT at risk.  (Disclosure; I’m paid to help Cambridge Heart with media relations).

The test, called MTWA (Microvolt T-wave Alternans)  measures a tiny heartbeat irregularity believed to cause SCA. Administered on a treadmill like a stress test, the MTWA test helps doctors assess whether riskier, more costly invasive testing is needed.  While studies show that MTWA is often as accurate as invasive testing in predicting SCA, invasive (and potentially risky) electrophysiology  tests are still generally used to determine whether cardiac defribrillators—which shock stopped hearts back into action-  should be implanted.

 The newly reported study, which enrolled 458 patients in 38 medical centers in Japan, was called “ PREVENT-SCD” (PRospective EValuation of VENtricular Tachyarrhythmic Events and Sudden Cardiac Death in Patients with Left Ventricular Dysfunction  It included patients with cardiomyopathy and ejection fraction of 40% or lower. In the study, 280 patients underwent non-invasive MTWA testing using the analytic spectral method and were followed for up to three years.

At a median follow-up time of 36 months, patients with an abnormal MTWA test were 4.4 times more likely to experience a life-threatening arrhythmia or SCD than those with a normal test, the researchers found. The 3-year negative predictive value was reported to be 97.0%, indicating that patients with a normal or negative MTWA test are at low risk for experiencing sudden death.

According to lead author Satoshi Shizuta, MD, of Kyoto University Hospital, Kyoto, Japan, “MTWA has a very high negative predictive value for lethal arrhythmias in this population He noted that these patients are at very low risk for SCD in the next three years.

According to Dr. Ali Haghighi-Mood, President and Chief Executive Officer of Cambridge Heart, “The PREVENT-SCD trial further confirms the results of several previously published studies of MTWA in patients with left ventricular dysfunction…The value of MTWA as an accurate predictor of sudden cardiac arrest in this population has become very well established.”

The  Japanese trial was not funded by Cambridge Heart, nor was Cambridge Heart aware of the results before they were announced at AHA. 

However, the Japanese announcement follows close on the heels of a joint announcement last week by Cambridge Heart and Cardiac Science, a Washington State stress test manufacturer, that the two companies will collaborate on developing a “super stress test” that will include an MTWA testing component.

More information about the Japanese trial is available on Cambridge Heart’s Web site at <http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.cambridgeheart.com%2Fcontent%2FShared%2FFAQ.shtml&esheet=6103292&lan=en_US&anchor=MTWA&index=1&md5=a98add7e8a88beb9b2b0e62edffa32f7> ) . The Web site (www.cambridgeheart.com) also offers information about SCA, other studies of MTWA, and the MTWA test itself.  The test is reimbursable by Medicare and many private insurers.

 

—Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge MA. We also publish the New Cambridge Observer.

 

Scientia Advisors of Cambridge, MA, and Palo Alto, CA, has found that while HIT’s  share of the $1 trillion healthcare products market by will grow by 25% through 2013,  some segments will do better than others as a result of government incentives and regulations and a changing healthcare marketplace, worldwide.

Based on an industry review released today, Scientia, which is my client, says that in order to remain competitive,  companies must factor in government incentives, new clinical decision-making and electronic health record requirements, as well as emerging competitors and markets in Asia and elsewhere in the developing world.

“Historically, therapeutics and medical devices have captured more than 90 per cent of worldwide healthcare product sales,” said Harry Glorikian, Scientia Advisors’ managing partner.

“But with declining marginal benefits from new interventional products and greater emphasis on appropriate use of existing interventions, we project accelerating HIT-related sales.” By 2013, indications are that HIT sales will grow from four per cent of the worldwide health care products market to five per cent—representing a 25% increase in HIT’s market share. 

The review assessed  HIT’s likely impact on “front” and “back office systems,” clinical testing, diagnostics , and pharmacies; how government mandates in North American, Germany, Norway, the UK, China and Australia will affect worldwide HIT opportunity– including a 25% CAGR in China;  how the US stimulus bill will impact electronic health records, clinical decision support systems and the adoption of HIT by hospitals of various sizes; and the consequences of CDSS for healthcare market participants.

The review, funded by Scientia itself, was based on extensive primary and secondary research and proprietary analytic methods.  It’s available for download from Scientia’s Web site at www.scientiaadv.com.

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer.

 

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In bad economic times, cosmetics ordinarily do fine–because, experts say, women are likely to buy small things, like lipstick, instead of big ticket items–to make themselves feel happier.  So I was interested to read in today’s Wall Street Journal that Loreal is planning to offer lower priced items–following a 7 per cent decline in profits, this year.

But there is a bright spot. My  client, Scientia Advisors, released a study this week showing that the global market for cosmeceuticals (cosmetics offering health benefits) is growing nearly twice as fast as the overall cosmetics and toiletries market.

Scientia found that in order to sustain such rapid growth,  manufacturers and brand owners must fill a relentless demand for new ingredient concepts in a context of changing government regulations, market dynamics and cultural trends. 

 Cosmeceuticals are personal care products that go beyond cosmetics by providing an added health benefit –such as UV skin protection, wrinkle or acne reduction, or hair or skin moisturizing—but do not claim a therapeutic effect. Cosmeceuticals are also known as biofunctional materials, dermaceuticals, functional cosmetics, performance cosmetics, active cosmetics, and dermocosmetics.

For more info you can download the study from Scientia’s Web site at www.scientiaadv.com.  

–Anita Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish the New Cambridge Observer.

This morning, my client  Scientia Advisors released a global market review of the parenteral drug delivery device market–that is, devices that penetrate the skin to get medication into the bloodstream or specific tissue.

  The main message is that companies will need to rethink their strategies as new therapies and decentralization, in which patients manage their own care, become more prevalent.

The study reviewed the growing market for parenteral technologies such as infusion, injection, catheters and implants that penetrate patients’ skin so that medication can be released into the bloodstream or local tissue.

Based on intensive primary and secondary research and proprietary analytic techniques, Scientia projects market growth of 7%, from $11.8B in 2007 to 16.7B in 2012. Growth in the parenteral market will be driven primarily by the increasing use of biological drugs such as insulin and monoclonal antibodies, which must be delivered through the skin. (If taken orally, they are digested by the gut and rendered ineffective).

While established markets (hospitals, clinics, laboratories, ambulances and the like) are sizable, the segment’s greatest growth will come as individual consumers increasingly manage chronic diseases—such as diabetes—on their own.

Companies would do well to focus on unmet needs for absolute sterility in the production and testing processes, on new formulations for pain-free injections, and on needle-free systems.

The review is available for download from Scientia’s Web site at www.scientiaadv.com.

Scientia Advisors, based in Cambridge, MA and Palo Alto, CA, is a global management consulting firm specializing in growth strategies for health care and the life sciences.

Blog.harriscom.com is published by the Harris Communications Group, a marketing communications and public relations firm in Cambridge, MA. We also publish the New Cambridge Observer.

Scientia Advisors, my client, today  released a comprehensive review of the Life Science Tools Industry.

Among the key points:

  • It’s a complex arena, likely to remain largely in the US for the next few years,  despite intense growth in the Asia-Pacific Region.
  • The industry is fragmented despite dominance by just a handful of companies.  Leading companies face competition as smaller companies consolidate.
  • Scientia projects combined annual growth of eight per cent through 2012 and beyond.
  • Growth is expected for cell-based assays and cell-isolation technologies; live cell analysis; cell-based assays for drug discovery research and development; kinases, RNAI and biomarker research, and cell preparation and manipulation.

The review is available for download from Scientia’s Web site at www.scientiaadv.com.

–Anita M. Harris

HarrisComBlog is a publication of the Harris Communications Group of Cambridge, MA. We also publish New Cambridge Observer.